Personalisation

Step-by-step: campaign automation including image personalization in digital printing
INHALTSVERZEICHNIS 1) Setup 2) Plan Automation / Mailing 3) Prepare designs 4) Create designs - Graphics: Creation of the print materials 5) Prepare 1...
Wed, 26 Oct, 2022 at 3:52 PM
Introduction: Why (Hyper)personalization is worth it
CONTENT: Why (hyper)personalization? Roadmap of personalization - from basic to hyperpersonalization Why (hyper)personalization? Create ind...
Wed, 19 Oct, 2022 at 4:34 PM
Basics: Simple Personalisation
CONTENTS General information Simple personalization General information Hyper-personalisation is the term used to describe extensive personalisa...
Mon, 27 May, 2024 at 9:04 AM
Advanced: Image Personalization
INHALT: Level 1: Personalize visuals according to simple customer segments Level 2: 1:1 image personalization Sample use cases Data delivery to optil...
Wed, 19 Oct, 2022 at 4:38 PM
Advanced: Text personalization
The implementation of text personalization is basically almost the same as in "simple" personalization. It works on the basis of placeholders in t...
Tue, 28 Feb, 2023 at 5:34 PM
Other personalization options
CONTENT Codes Barcodes Most used – Code 128 QR Codes Which information does optilyz need? Codes To transmit data (e.g. customer numbers or v...
Wed, 26 Oct, 2022 at 3:56 PM
Technical requirements
When creating a mailing that includes hyperpersonalization, you have a number of options for designing it. Texts and images can be displayed not only under...
Tue, 8 Aug, 2023 at 1:52 PM
1:1 Image Personalization with Emarsys Personalization Service
Important information by Emarsys: The current feature will be switched off in Q1 2022 and you will then be migrated from Emarsys to the new solution. Please...
Wed, 26 Oct, 2022 at 3:51 PM