If your design has personalized elements of any kind (the recipient's name, address, individual voucher codes or other personal information), please always create 2 files per direct mail product: a print file and a personalized example. 


  • The print file: A version with a full design and empty fields where personalized elements are placed.
    • This file is used for printing. All (address) data that you transmit to us will be programmed into this copy and then correctly printed.
    • In digital printing this happens in one process, in offset printing the "empty" print file is first printed and then the elements to be personalized are printed in a second printing process.
    • The print file must be high-resolution and comply with our guidelines.


  • The personalized example: A version with a complete design and placeholders for the personalized elements. The placeholders must e.g. B. are put in angle brackets <> and / or highlighted in color and have the same name as the respective column in your address data.
    • The placeholders in this personalized example can be used to program your mailing correctly so that the personalized elements are printed in the right place.
    • The personalized example does not have to be as high-resolution as the printed copy, but all important elements should be well represented so that the programming runs smoothly.
    • The placeholders for the personalized elements must be placed exactly where they will have to be printed later.
    • IMPORTANT: Please display the placeholders in the exact color in which they are to be printed later. The red placeholders in the following examples are shown in red for the sake of clarity. Should the personalization elements e.g. are printed in blue, then please also display the placeholders in this shade of blue.

Example based on a letter:




Example based on a postcard:



Next article: Do you check my designs before they go into print?