Designing your artwork - layout considerations


  • You must always consider a 2mm bleed area around the edges that will be removed while printing.
  • In the picture below you can also see the white ‘post-area’. This space must be left blank as required by the postal service. Keep in mind that this is just an example, and the dimensions required for the ‘post-area’ vary depending on the format of the mail product you are designing for. 


Sample guidelines for a Maxi-Postcard format:



Below, an example of a Maxi-Postcard with the guidelines applied. See how the image spans across the bleed and the text doesn’t go beyond the safe area.



The address box

  • The address box includes only the sender and recipient address
  • It can’t be bordered or underlined and it should always be left-aligned
  • The sender address should be smaller than the recipient’s address
  • For the recipient's address we recommend a font size of 11pt


Working with images and text

  • Color mode must be CMYK (other color modes may increase printing costs and do not guarantee color fastness). Please contact us for special colors
  • Images and graphics must have a resolution of at least 250 dpi
  • Line drawings must have a minimum of 1.200 dpi
  • As standard font we use Roboto 11pt. If you would like a font other than the standard font, please let us know by email to data@optilyz.com so that we can add it to your account. If the desired font is not part of the Microsoft Office standard fonts, please attach the corresponding font as a file


Exporting your document

  • Export your document to PDF/X3 or PDF/X1a
  • If your mail product has front and back or several pages, save it as a multi-page PDF
  • Fonts must be embedded in the document, otherwise the quality may be affected during print. 


Download all our design resources here


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