Designing your artwork - layout considerations

  • You must always consider a 2mm bleed area around the edges that will be removed while printing.
  • In the picture below you can also see the white ‘post-area’. This space must be left blank as required by the postal service. Keep in mind that this is just an example, and the dimensions required for the ‘post-area’ vary depending on the format of the mail product you are designing for. 

Sample guidelines for a Maxi-Postcard format:

Below, an example of a Maxi-Postcard with the guidelines applied. See how the image spans across the bleed and the text doesn’t go beyond the safe area.

The address box

  • The address box includes only the sender and recipient address
  • It can’t be bordered or underlined and it should always be left-aligned
  • The sender address should be smaller than the recipient’s address
  • For the recipient's address we recommend a font size of 11pt

Working with images and text

  • Color mode must be CMYK (other color modes may increase printing costs and do not guarantee color fastness). Please contact us for special colors
  • Images and graphics must have a resolution of at least 250 dpi
  • Line drawings must have a minimum of 1.200 dpi
  • As standard font we use Roboto 11pt. If you would like a font other than the standard font, please let us know by email to so that we can add it to your account. If the desired font is not part of the Microsoft Office standard fonts, please attach the corresponding font as a file

Exporting your document

  • Export your document to PDF/X3 or PDF/X1a
  • If your mail product has front and back or several pages, save it as a multi-page PDF
  • Fonts must be embedded in the document, otherwise the quality may be affected during print. 

Download all our design resources here

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