Do you mean bulk mail? No!

Use messages printed on paper to interact regularly with your customers. Here you will learn everything you need to know to integrate physical mailings into your marketing mix.



1. Start with a use case

Do you want to reward your customers’ loyalty with a compelling offer, send an exclusive welcome package or up-sell products that are relevant to each customer? Check out this article if you need some inspiration.



2. Decide what to send

You can send letters, postcards, a self-mailer catalogue or even combine several products in a single envelope. Check our full list of formats and choose something that adapts well to your message. 




3. And, whom to send to

Define your audience and extract a list of physical addresses from your customer database. When you create a campaign, we will ask you to upload them in CSV format. Alternatively, you can integrate with many data sources including Marketing Clouds, Amazon S3, SFTP or via API. Learn about formatting your data here.




4. Get your message just right

Personalised messages connect and perform better. Along with recipient addresses you can also upload  personalized data to include in your mailing message. Learn more about personalising your message.



5. Using beautiful, thoughtful design

Create your design using our product templates to ensure it complies with print and post guidelines. Don’t know where to start? Here are some design guidelines for you.

When you think about the campaign timing, don't forget to factor in print and delivery times. This usually means the campaign could be delivered up to 10 days after the day when you booked it. More about delivery times here.



6. Then set it, and forget it!

Do you use a Marketing Cloud or have the tech chops to implement an integration? See how you can benefit from integrating and automating direct mail.



So, are you ready to get started?

When you are ready to create a new campaign, login to optilyz and follow this step-by-step guide for single campaigns or this guide to automations.