If your design has personalized elements of any kind (the recipient's name, address, individual voucher codes or other personal information), please always create 2 files per direct mail product: a print file and a personalized example. 


  • The print file: A version with a full design and empty fields where personalized elements are placed.
    • This file is used for printing. All (address) data that you transmit to us will be programmed into this copy and then correctly printed.
    • In digital printing this happens in one process, in offset printing the "empty" print file is first printed and then the elements to be personalized are printed in a second printing process.
    • The print file must be high-resolution and comply with our guidelines.


  • The personalized example: A version with a complete design and placeholders for the personalized elements. The placeholders must e.g. B. are put in angle brackets <> and / or highlighted in color and have the same name as the respective column in your address data.
    • The placeholders in this personalized example can be used to program your mailing correctly so that the personalized elements are printed in the right place.
    • The personalized example does not have to be as high-resolution as the printed copy, but all important elements should be well represented so that the programming runs smoothly.
    • The placeholders for the personalized elements must be placed exactly where they will have to be printed later.

Example based on a letter:


Example based on a postcard:



Next article: Do you check my designs before they go into print?