If your design has personalized elements of any kind (the recipient's name, address, individual voucher codes or other personal information), please always create 2 files per direct mail product: a print file and a personalized example. 


  • The print files: A version with a blank space where the places where personalised elements sit.
  • The personalized example: We need this so we know how the personalized elements should be printed. The personalized example shows the names of the CSV column that contains the personalized data in brackets.



If your design doesn’t have personalized elements of any kind (the recipient's name, address, individual voucher codes or other personal information) the personalized example is not required.


Next article: Do you check my designs before they go into print?