Different countries, different customs - also for direct mail.
Read these tips before you create your international mailings, because they sometimes differ considerably.
Important: Discrepancies in your design or address data can lead to delays in the process and postal delivery!
Design templates (InDesign, Photoshop) for international mailings can be found here.
Information on standard formats and delivery times can be found here.
| Country | format: letter | format: postcard | important note |
| Austria | - Barcode area: 140 x 15 mm, bottom right, must be free from image/text and white
- Franking zone: 74 x 40 mm, top right
| - | - |
| Switzerland | - Barcode area: 140 x 15 mm, bottom right, must be free from image/text and white
- Franking zone: 74 x 38 mm, top right
| - dividing line: 1,2 mm
- bold
- min. 4 mm space between dividing line and recipient address
| - |
| France | - Barcode area: 140 x 20 mm, bottom right, must be free from image/text and white
- Franking zone: 74 x 40 mm, top right
| - dividing line: none!
- space between recipient address and advertising: min. 20 mm
| A French return address is mandatory. If there is none, a general return address of the postal service provider will be used (possibly with additional charge).
Please also refer to the La Poste fact sheet attached to this article regarding the structure of French addresses. |
| Italy | - Barcode area: 140 x 15 mm, bottom right, must be free from image/text and white
- Franking zone: 74 x 40 mm
| - dividing line: 1,2 mm
- bold
- min. 4 mm space between dividing line and recipient address
|
|
| Spain | - Barcode area: 140 x 15 mm, bottom right, must be free from image/text and white
- Franking zone: 74 x 40 mm
| - dividing line: 1,2 mm
- bold
- min. 4 mm space between dividing line and recipient address
| For closed mailings (in envelopes, self mailers), the following must be noted on the back: "Para inspección postal abrir aquí" |
| Denmark | - Barcode area: 140 x 15 mm, bottom right, must be free from image/text and white
- Franking zone: 50 x 35 mm, top right
| - dividing line: 1,2 mm
- bold
- min. 4 mm space between dividing line and recipient address
| If possible, use standard fonts Arial, Verdana, Times Font size: 10-13 or bigger
Danish special characters must be replaced accordingly:
Æ= Ae ; æ = ae ; Ø= Oe ; ø=oe ; Å= Aa ; å=aa
Avoid these special characters in the address field: „ / \ | |
