Or transfer your customer data from remote storage or via API.
How your customer database and optilyz work together
Automated campaigns work very similarly to single direct mail campaigns, with some differences:
- Customer data and voucher code information is transferred directly from your data source into optilyz, removing the manual effort of importing and mapping CSV files.
- You can set automations to recur every day or every week. Or to save costs, whenever a certain volume of recipients is reached (e.g. minimum of 500 or 4,000 recipients).
- You can define events in your marketing cloud to specify the conditions that will trigger an automated campaign using a customer journey. An example of a trigger could be: customers that haven’t ordered for more than 6 months and don’t have an email opt-in (event defined in the CRM). Then the mail will be sent whenever the predefined threshold in the automation is reached, e.g. 500 or 4,000.
Are you ready to set up your automation? Read our step-by-step guide here.